Get to know us!

I'm Natalia Ruiz, founder of Ainele, a brand born in Colombia and now based in New York. After studying and living in Boston and New York, I always knew I wanted to create something that connected with my roots and, at the same time, offered something unique. During a difficult time in my life, I realized how important it is to feel good about what you wear. I wanted to find clothes so comfortable that, even on the most difficult days, I would be motivated to leave my pajamas and start the day feeling better about myself.

I thought that if comfortable clothing helped me, it could also help many other women. That's how Ainele was born, a brand that combines style and well-being, designed to accompany you in every moment of your day. Our garments are carefully designed with an ingenuity that seeks to offer the support you need, without compromising comfort. Every detail, from the cut to the materials, has been thought out to achieve a perfect balance between softness and firmness, giving you the confidence to move with total freedom and comfort throughout the day.